“Laboratory”Strategizing and showing the style of famous enterprises，new breakthrough of Heraeus Noblelight

今天，聚焦化工小新为大家分享来自化工仪器网的《Strategizing and showing the style of famous enterprises，new breakthroughof Heraeus Noblelight》。

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Reporter：Nice to meet you, Debbie. You can call me Nicole,that’s my English name.In recent years, the sales volume of the global analytical instrument market has maintained steady growth and is in a period of rapid development. I have 5 questions, the 1stone is in your opinion which area of industriesareHeraeuspresented andwhat are the development in barrier reason of the world and what are the new treats?

Debbie：Ok, if I start with China, and we consider the 13thFive-Year plan,then Iunderstand overallenvironmental improvementsby the government is seen as critical. One of the thingsI’ve learntis you can choose the water you drink, but you have to breath the airyou given.

I think improving air pollution is very important for the Chinese government, thenenvironmental air monitoring must be for China. Outsideof China, in Europe and US the instrumentation business is quite steady.

However, we do see some rather unusual growth in US. You may know that there is a drive to legalize the availability of medical cannabis, it is quite controversial.Cannabis has been provento be help certain medical conditions (for example epilepsy) and in the US there are many companiesnow growing legal cannabiswhich is tested quality, potency, and safetyusing traditional analytical instruments. We also see a global drive in combined digitalanalysis(known as LIMS- Laboratory Information ManagementSystem) where you have variousinstruments and data is consolidated in the cloud. There is some resistance from the industry where concerns over security and standards are being voiced. Good luck with that!

Reporter：The second question is competition of instrument market is more and more intense. So more tend to innovative technology competition. Facing that, does Heraeus Noblelighthave any response to the new product development and new technology development?

Debbie：Yes, of course, that’s why we are here at BCEIA show inBeijing. I think is important we are understandingwhat the marketfocusing on now andlooking forward for the future.Heraeusas a German family owned technology group hasbeen in business for over a hundred and sixty years, and wewould not be around for that amount of time without constantly developing technology.With our business Line Optics Flash, we invest around 8% of ourtotal revenuesinto Innovation. We are launching our new unique UV broadband LED light source at the show, FiberLight L3. We also have NOx Detector, which means the customer can take our module and integrate it easily into their system. We feel our developments help ourcustomer to launch new products into the market quickly and offer breakthrough solutions.

Reporter：VOCtreatmentand monitoring is worldwide problem. Heraeus Noblelight has specialize in UV product and technology promote in more than 100years, has rich experience in field of environmental protection. So what advanced VOC treatment and monitoringtechnologydoesHeraeus Noblelight had?How does that apply to Chinese market?

Debbie：Heraeus Noblelighthas PID for VOC monitoring, we closely cooperate with most VOC testing instruments manufacturers in the world who provide VOC monitoring solutions to end customers. For example, our PID lamps helped London Heathrow airport to monitor VOCs. In addition, we have UV solutions for VOC treatment, we had provided solution for printing, fragrance and petrochemical industry in China. We are investing in a product offering that will consolidate the function of treatment and monitoring, providing a digitalized solution to our customers.

Reporter：The next question is about the Global strategy.HERAEUS Noblelighthas branchesin United State and United Kingdom and China, with fast growing of global market, what isHeraeus Noblelight‘s next step plan?

Debbie：Beside German manufacturing sites, long before the US China trade war Heraeus Noblelighthas investedin China, for example we have a Shanghai Application Competency Center where we can run customer trials. We see China as a critical part of our growth, our 2025Vision takes into account our ‘made in China’strategy to improveour competitive advantage.

Reporter：The last question is this year has been the 2 billion year for China instrument market, under implement of the trade war, the domestic market uncertainty and other factor many instrument company are in decline. so how is HERAUES Noblelightdoing in China these years, how will it development in the future?

Debbie：We focus on high quality,high performance products and are recognized in market in this way. We continue to grow but of course could always do better. Overall our business in China is very stable and growing.

For the analytical market we have manufacturing in the UK, the US and China and therefore we do not see any issues with tariffs atpresent.

Heraeusis a large organization, we have more than 12thousand employeesworldwide, with nearly a third being based in Asia. One initiative we started 2 years agowas our “Asia Pacific Forum”. What we saw was product were being developed in Japan,made in China for KoreanOEMs, it was important that we brought the 3 countries much close together. This has resulted in joint workshops in each country where we discusstechnology and align on customer needs. This has proven to be valuable to the customers and motivational to our teams within HeraeusAsia.

Closing:

Debbie:Thanks for your interview. We also see CHEM17 service became better and better in past years. and the platform bring more important market trend and technology together to benefits China instruments industry.

Chem17 interview – BCEIA 2019

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